TITLE

Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

AUTHOR(S)
Reichert, Tom
PUB. DATE
December 2002
SOURCE
Annual Review of Sex Research;2002, Vol. 13 Issue 1, p241
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses academic research on the content and effects of sexual information in advertising. Common types of sexual content; Emotional response effects; Advertisers' use of sexual outcomes as reasons for using brands; Ability of sexual information to influence brand perceptions; Examination of the role of sexual response to further inform advertising theory and effects research.
ACCESSION #
9928851

 

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