TITLE

4 TIPS FOR LEVERAGING CRM DATA

AUTHOR(S)
Gatto, Rob
PUB. DATE
November 2014
SOURCE
Promotional Marketing;11/3/2014, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses tips on how customer relationship management (CRM) data can boost gains in marketing campaign results and return on investment for the holiday season.
ACCESSION #
99241759

 

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