TITLE

Marketing to Chinese Americans

AUTHOR(S)
Leyes, Maggie
PUB. DATE
June 2003
SOURCE
Advisor Today;Jun2003, Vol. 98 Issue 6, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a study on the marketing of Chinese Americans for insurance. Characteristics of Chinese Americans; Factors affecting the ownership of insurance; Views of Chinese Americans on savings. INSET: CHINESE AMERICANS' PREFERENCES FOR RECEIVING INFORMATION.
ACCESSION #
9923761

 

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