TITLE

Marketers Hit YouTube's Pause Button and Head To Facebook

AUTHOR(S)
Sloane, Garett
PUB. DATE
October 2014
SOURCE
Adweek;10/27/2014, Vol. 55 Issue 39, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a digital power shift involving brand marketing habits and Internet traffic in regards to online videos, focusing on the Budweiser beverage company and the video-sharing competition between entities such as the Facebook Inc. social network and the YouTube video service.
ACCESSION #
99190734

 

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