TITLE

Without quality product, no amount of engagement will solve the problem of how to earn customer loyalty

AUTHOR(S)
Edwards, Helen
PUB. DATE
November 2014
SOURCE
Marketing (00253650);Nov2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author considers what can be done by marketers who believe their advertising efforts are being ignored by the great majority of consumers. She recommends that companies put more effort into developing superior products and services while also placing a greater emphasis on sustainable sourcing and other issues of importance to consumers.
ACCESSION #
99181892

 

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