Without quality product, no amount of engagement will solve the problem of how to earn customer loyalty

Edwards, Helen
November 2014
Marketing (00253650);Nov2014, p1
Trade Publication
The author considers what can be done by marketers who believe their advertising efforts are being ignored by the great majority of consumers. She recommends that companies put more effort into developing superior products and services while also placing a greater emphasis on sustainable sourcing and other issues of importance to consumers.


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