Nielsen Recount Unlikely To Affect Ad Dollars

Lafayette, Jon
October 2014
Broadcasting & Cable;10/20/2014, Vol. 143 Issue 38, p12
The article discusses the impact of information and measurement company Nielsen's recalculation of its ratings following a software error on its reputation. Topics discussed include Nielsen's disclosure that a defective software incorrectly attributed some view of broadcast and syndicated shows to the American Broadcasting Co. (ABC) since March 2014 and the lose of confidence in Nielsen by clients who do business based on ratings numbers. INSET: MORE LAYOFFS FORECAST FOR MEDIA COMPANIES.


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