AT&T Pokes Holes in DBS Pitches

Hogan, Monica
June 2002
Multichannel News;6/3/2002, Vol. 23 Issue 22, p18
Discusses the strategy adopted by AT&T Broadband to promote its anti-direct broadcast satellite (DBS) service. Description of an advertisement supporting subscription of digital cable; Information on the company that made anti-DBS advertisements for AT&T; Details of various spots of AT&T; Mention of anti-dial up campaign run by the company.


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