Consumers Want New Digital Features

Hogan, Monica
June 2002
Multichannel News;6/3/2002, Vol. 23 Issue 22, p17
Informs that for penetration of digital cable in the U.S. it is necessary that it provides additional features such as video-on-demand (VOD), subscription VOD and digital video recorders. Details of a survey on digital cable conducted by Horowitz Associates; Information on customers of DirecTV Inc.; Implication of digital cable penetration for direct-broadcast satellite services.


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