ADVO, MediaNews plan direct mail, inserts for L.A

May 2003
Furniture/Today;5/26/2003, Vol. 27 Issue 37, p16
Trade Publication
Reports that direct-mail marketing company, ADVO and the nation's seventh-largest company, MediaNews Group have joined to produce direct-mail campaigns and promotional inserts in newspapers throughout Southern California. Plan of Media News Group's Los Angeles Newspaper Group in merging its advertising inserts with ADVO's midweek direct-mail offerings; Creation of a single-shared advertising package branded ADVO Shopwise.


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