TITLE

Red Tractor Launch

AUTHOR(S)
Davis, Isabel
PUB. DATE
March 2003
SOURCE
Farmers Weekly;3/21/2003, Vol. 138 Issue 11, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain National Farmers union president Ben Gill's launch of collect and win campaign of red Tractor at London, England-based Tesco Stores Ltd. Awareness about food and brand with the campaign; Details about the campaign.
ACCESSION #
9897288

 

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