Try 'Funnel Approach" To Marketing

Hall, John R.
May 2003
Air Conditioning Heating & Refrigeration News;5/26/2003, Vol. 219 Issue 4, p20
Trade Publication
Provides tips for a funnel approach in marketing for the heating, ventilation and refrigeration industry. Strategies for visualizing, measuring and managing a company's marketing and sales goals and objectives; Benefits of business planning; Growth in the company's replacement sales.


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