TITLE

HVAC Marketing's Most Powerful Weapon

AUTHOR(S)
Hudson, Adams
PUB. DATE
May 2003
SOURCE
Air Conditioning Heating & Refrigeration News;5/26/2003, Vol. 219 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes strategies for direct response marketing in the heating, ventilation and air conditioning industry. Generation of direct response from clients and consumers; Use of direct mail letters; Advertising and selling strategies.
ACCESSION #
9894312

 

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