Wembley brand identity focuses on arch feature

Kleinman, Mark
May 2003
Marketing (00253650);5/15/2003, p7
Trade Publication
The article focuses on brand identity of Wembley PLC's Twin Towers. Created by brand consultancy Identica, the logo features a silver symbol on a dark blue background, illustrating the sweeping 133m-high arch that will be a prominent feature of the stadium. Wembley is also unveiling corporate hospitality and seating packages under the brand name Club Wembley. A ten-year seat licensing program, Club Wembley will guarantee seat-holders a place at all Wembley's leading events. Jonathan Hill, marketing and communications director of Wembley National Stadium, told Marketing that this week's launch was an important milestone in the development of the venue, which has been beset by funding problems since the decision was taken to close the original stadium.


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