All the Lines are Blurring

Anderson, Bill
October 2014
Beverage World;10/15/2014, Vol. 133 Issue 10, p28
Trade Publication
The article discusses the changing landscape of the U.S. beverage industry fueled by products, innovation, and retail platforms. Highlighted are some strategies used by beer and wine distributors including tapping non-alcoholic portfolios and being active in gaining distribution rights of key players. Also noted is the proliferation of wine-infused beers and spirits, hopped spirits and spirit-flavored beers within the beverage alcohol segment.


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