TITLE

Is Packaging Being Overlooked?

AUTHOR(S)
Kaplan, Andrew
PUB. DATE
October 2014
SOURCE
Beverage World;10/15/2014, Vol. 133 Issue 10, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a study conducted by global marketing technology company Affinnova which examined the impact of beverage packaging. Topics covered include the method used in the study to analyze packaging in various beverage categories, factors considered in the evaluation of packaging designs and the benefits of effective package design. Also cited are beverage brands that benefited from effective package design.
ACCESSION #
98865339

 

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