TITLE

The Fall and Rise of Ektron

AUTHOR(S)
MOWRY, MATTHEW J.
PUB. DATE
October 2014
SOURCE
Business NH Magazine;Oct2014, Vol. 31 Issue 10, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the fall and rise of the business of web content management firm Ektron. Topics discussed include its emphasis on service offerings which distracted the company from technology development leading to decline in profit margin, its chief executive officer (CEO) Bill Rogers focus on software innovation and reconfiguration of management team for reviving its business, and the present focus of the company on customer experience management.
ACCESSION #
98853832

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics