TITLE

Lessons from the Trenches: Take a Customer-Centric Approach to Service

AUTHOR(S)
GALLUP, PATRICIA
PUB. DATE
October 2014
SOURCE
Business NH Magazine;Oct2014, Vol. 31 Issue 10, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers suggestions for small business for taking a customer-centric approach to service for achieving growth in the business with reference to the success story of provider of information technology products in the U.S. PC Connection Inc. The suggestions include the approach of direct marketing adopted by PC Connection as specializing exclusively in products developed for the IBM-PC, offering the best information and customer service, and providing a purchasing experience.
ACCESSION #
98853827

 

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