TITLE

Keeping Super Clients Super Happy

AUTHOR(S)
Morrow, Edwin P.
PUB. DATE
August 1998
SOURCE
Journal of Financial Planning;Aug1998, Vol. 11 Issue 4, p100
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The paper presents the author's observation on strategies that can help financial planners keep their clients happy or satisfied. For most planners, a good course of action is to buy a newsletter and mail it out. As professionals, we may not think our photos belong in the newsletter, but clients and prospects like it. If the planner practices in a partnership, then the newsletter could have two or three photos or a group shot. One planner bought pamphlets from the federal government about Medicare. She sent them to all her clients with a letter that referenced how important Medicare is to retired persons, that the funding costs are going up and that this brochure might be of interest to them or a friend. Every financial advisor I have ever talked to who does client appreciation events reports that it is money well spent. One advisor places a small card in the invitation that suggests that the client might like to bring a friend or business associate, but to please call and make the reservation. Most financial planners support some cause, perhaps an opera company, a local symphony, an arts consortium or theatre group. Often times an organization one support will have some type of benefit performance. Instead of making a donation, buy a block of tickets and give them to clients.
ACCESSION #
988352

 

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