Investing All the Way to the Finish Line

August 1998
Journal of Financial Planning;Aug1998, Vol. 11 Issue 4, p15
Academic Journal
This article presents the author's opinion on a new open-ended fund focusing on motorsports. The Motorsports Associated Growth & Income Fund will invest at least 80 percent of its assets in automobile and parts manufacturers, publicly traded race tracks and companies that sponsor races or race teams. The fund argues that motorsports is the fastest growing sport in America. At first blush, it struck us an exciting new gimmick sector fund trying to make a niche among the other 8,00 mutual funds out there. The concept was created by a sports marketing company, after all. We could see the possibilities there: funds that focus on tennis, gold, chess, beach, volleyball, extreme sports, freestyle skiing, boxing, curling, the Denver Nuggets. Then we noticed that the fund expects most of the companies in its portfolio to be mid- to large-cap. And when one think about the fact they are investing in companies that sponsor races or teams, it turns out to be just another fund investing in big automobile manufacturers, beer companies and tobacco firms.


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