On the other hand

August 1998
Journal of Financial Planning;Aug1998, Vol. 11 Issue 4, p13
Academic Journal
The paper references an article published in the October 1996 issue of Worth magazine on the dilemma facing financial planners and their clients. Jim Jubak's column was called Crash Testing, with a subhead that stated, "In investing, history lessons are inevitably painful. Are we about to receive one?" The column talks about how expensive the stock market is, how crashes occur only when stocks are at their most expensive and how the Standard & Poor's 500 dividend yield has plunged to its lowest level since World War II. It cautions that the ratio of risk to reward is moving against investors, do not chase hot stocks and do not forget history. Investors who followed Jubak's cautions are undoubtedly the same ones kicking themselves in the USA Today piece.


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