Between a Rock and a Hard Place

August 1998
Journal of Financial Planning;Aug1998, Vol. 11 Issue 4, p13
Academic Journal
The article deals with the difficulties facing financial planners. Planners--at least responsible ones--preach restraint to their clients. A USA Today article in May 1998 tried mightily to convey what a tough sale restraint is these days. It quoted several planners who admitted some clients are unhappy because they feel they should have been 100 percent in big-company stocks the last three years. They cited people who had made a fortune on a single stock, such as General Electric and Warner Lambert, or were angry that they had not. The article conveyed the impression that it was only financial planners and weak nerves that were holding back hapless investors from making their fortune, too. Of course, the article did not mention the joy of Boston Market investors, for example, who have watched their stock tumble from a high of $40 to a low of $2 a share through this bull run.


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