TITLE

The big switch

AUTHOR(S)
Kirwan, John
PUB. DATE
October 2014
SOURCE
Motor Trader;Oct2014, Issue 5355, p80
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the issues that automobile dealers should consider when switching dealer management system (DMS), which could impact businesses from aftersales through to financial reporting and customer relationship management (CRM). Topics covered include the importance of getting the support of staff, disruption as the biggest challenge faced by dealers when changing systems, and the need to consider future network strategy of original equipment manufacturer (OEM) partners.
ACCESSION #
98791409

 

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