EasyGroup in rebrand talks with cinema

May 2003
Marketing Week;5/15/2003, Vol. 26 Issue 20, p9
Trade Publication
Reports on the business meeting between EasyGroup company and Prince Charles cinema in London, England. Discussion of issues related to the rebranding of Prince Charles; Role of executive Stelios Haji-Ioannou to negotiate the rebranding of the cinema; Comments of managing director Ben Freedman on the agreement of the company.


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