TITLE

EasyGroup in rebrand talks with cinema

PUB. DATE
May 2003
SOURCE
Marketing Week;5/15/2003, Vol. 26 Issue 20, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the business meeting between EasyGroup company and Prince Charles cinema in London, England. Discussion of issues related to the rebranding of Prince Charles; Role of executive Stelios Haji-Ioannou to negotiate the rebranding of the cinema; Comments of managing director Ben Freedman on the agreement of the company.
ACCESSION #
9873116

 

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