TITLE

There's more to visual identity than a logo

PUB. DATE
October 2014
SOURCE
Marketing Week;10/2/2014, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the visual identity of a brand in relation to logo designs for brand name consumer products, colours, and typography, focusing on corporate investment policies and a company's efforts to successfully engage with consumers.
ACCESSION #
98720285

 

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