TITLE

Are business managers dropping the ball?

AUTHOR(S)
Whiting, Rick
PUB. DATE
August 1998
SOURCE
Software Magazine;Aug98, Vol. 18 Issue 11, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals that corporate executives lack leadership in electronic commerce management in the United States, according to a survey conducted by information system managers. Percentage of executives who said that their firm's marketing department played any role in formulating electronic commerce strategy.
ACCESSION #
986638

 

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