Clash of traditions

Major, Meg
May 2003
Progressive Grocer;5/15/2003, Vol. 82 Issue 8, p6
Trade Publication
Deals with the impact of the plan of European food producers to protect their regional food names on U.S. food manufacturers. Effect on trademark protection; Implications for the ability of U.S. manufacturers to export food products to other countries; Cost and marketing challenges facing U.S. manufacturers in line with the plan.


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