TITLE

Clash of traditions

AUTHOR(S)
Major, Meg
PUB. DATE
May 2003
SOURCE
Progressive Grocer;5/15/2003, Vol. 82 Issue 8, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the impact of the plan of European food producers to protect their regional food names on U.S. food manufacturers. Effect on trademark protection; Implications for the ability of U.S. manufacturers to export food products to other countries; Cost and marketing challenges facing U.S. manufacturers in line with the plan.
ACCESSION #
9862550

 

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