MARKETING: Corp. dining struggles to convey message and purpose

May 2003
FoodService Director;5/15/2003, Vol. 16 Issue 5, p44
Trade Publication
Focuses on issues on marketing the value of food service in a corporate setting in the U.S., that was discussed during a Society of Foodservice Management conference held on April 10, 2003. Reason behind the difficulty posed by the task of marketing the value of food service; Importance of high quality food service in its marketing.


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