TITLE

The profession

AUTHOR(S)
Embrey, Alison
PUB. DATE
May 2003
SOURCE
Display & Design Ideas;May2003, Vol. 15 Issue 5, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Shopping is as much a part of the American life as baseball, apple pie and rock and roll. When the retail industry is hit with hard times and tight wallets, an emphasis on visual merchandising and out-on-a-limb store design is sometimes the first thing to be cut back. The condition is not encouraging for aspiring retail designers, store planners and visual merchandisers when quick rollouts and cheap fixes become the retail norm in lieu of creating unique retail environments. Retailers are challenged more to differentiate their space with design and merchandising, yet with a limited budget and a much smaller staff. Firms seem to be seeking higher-caliber candidates to fill positions, guaranteeing that every position on the team is qualified on a multi-faceted level. Search firms provide recruitment services for design firms and retailers that are looking to fill specific positions but do not have the time or resources to find a candidate on their own. Employers are getting by with smaller staffs and hiring freelancers and contractors project-to-project to make ends meet. Essentially, there are more talented people competing for less full-time positions in the market. With the help of industry organizations with an emphasis on education like The Planning and Visual Education Partnership (PAVE) and the Institute of Store Planners (ISP), which both sponsor international student design competitions with real-world design problems, students across the country are gaining exposure to an industry that needs all the fresh, raw talent it can get.
ACCESSION #
9860683

 

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