ICI ramps up promotion as PC training hits 1,000 user mark

May 2003
IT Training;May2003, p19
Trade Publication
Chemicals giant ICI Corp.'s award-winning IT e-learning offering was accessed by its thousandth user in April 2003, and is on course to reach 15 per cent of ICI's PC users. The project milestone, achieved by staff based in the Netherlands, comes around three years after the launch of the online training, and coincides with a reinvigorated internal promotion campaign to encourage new users. As part of the renewed campaign, ICI appointed champions in each of its businesses, and also promoted the training during staff-induction courses and in company publications. The project won a silver award in the International Training Project of the Year category at the Institute of IT Training awards in 2000.


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