Kimberly-Clark to switch to online

May 2003
IT Training;May2003, p6
Trade Publication
Nappy and tissue manufacturer Kimberly-Clark Corp. is developing an e-learning course about category management —marketing centred on getting products in front of customers. The switch to online training, due in June 2003, is part of a bid to harmonise the fast moving consumer goods giant's approach to category management throughout Europe and South Africa. The intranet-delivered tuition is backed up by workshops and advanced-level, face-to-face courses.


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