TITLE

Kimberly-Clark to switch to online

PUB. DATE
May 2003
SOURCE
IT Training;May2003, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Nappy and tissue manufacturer Kimberly-Clark Corp. is developing an e-learning course about category management —marketing centred on getting products in front of customers. The switch to online training, due in June 2003, is part of a bid to harmonise the fast moving consumer goods giant's approach to category management throughout Europe and South Africa. The intranet-delivered tuition is backed up by workshops and advanced-level, face-to-face courses.
ACCESSION #
9847910

 

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