TITLE

The Cost of Bed Bug-Caused Anxiety: Travelers' Willingness to Pay to Avoid Them

AUTHOR(S)
PENN, JERROD; MAYNARD, LEIGH J.; BROWN, DESMOND O.
PUB. DATE
January 2014
SOURCE
Consortium Journal of Hospitality & Tourism;2014, Vol. 19 Issue 1, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This exploratory study uses both economic discrete choice models and intercept surveys to establish a monetary value of anxiety caused by bed bugs, specifically of travelers who frequent hotels, and determinants of these values to determine travelers' willingness to pay (WTP) for a hotel room to avoid Bed bugs in hotel accommodations in the United States. A total of 205 travelers responded to the survey yielding a response rate of 67.7%. The findings indicate that a majority of people are aware of the pervasiveness of bed bugs and are willing to pay significantly higher amounts to avoid them. These results suggest people want to avoid bed bugs and their consequences, which could lead to strong economic consequences for hotels, unless owners and operators can guarantee a bed bug-free environment.
ACCESSION #
98368339

 

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