The Cost of Bed Bug-Caused Anxiety: Travelers' Willingness to Pay to Avoid Them

January 2014
Consortium Journal of Hospitality & Tourism;2014, Vol. 19 Issue 1, p22
Academic Journal
This exploratory study uses both economic discrete choice models and intercept surveys to establish a monetary value of anxiety caused by bed bugs, specifically of travelers who frequent hotels, and determinants of these values to determine travelers' willingness to pay (WTP) for a hotel room to avoid Bed bugs in hotel accommodations in the United States. A total of 205 travelers responded to the survey yielding a response rate of 67.7%. The findings indicate that a majority of people are aware of the pervasiveness of bed bugs and are willing to pay significantly higher amounts to avoid them. These results suggest people want to avoid bed bugs and their consequences, which could lead to strong economic consequences for hotels, unless owners and operators can guarantee a bed bug-free environment.


Related Articles

  • Are luxury hotels recession-proof? Barsky, Jonathan; Nash, Lenny // Hotel & Motel Management;6/2/2008, Vol. 223 Issue 10, p14 

    The article focuses on the study which examines the price sensitivity of the hotel market in the U.S. Findings of the evaluation of the Market Metrix reveal the strength of the market status of luxury hotels. It explores the reasons why luxury hotel business standing increases compare to other...

  • Young, Affluent Travelers Want Your Services. TERRERO, RUTHANNE // Travel Agent;9/7/2015, Vol. 346 Issue 8, p8 

    The article presents the insight of Henry Harteveldt, founder of Atmosphere Research Group, a boutique research and advisory firm serving the global travel industry, on young, affluent travelers during a "Thought Leadership" breakfast at Virtuoso Week event in Las Vegas, Nevada. Harteveldt...

  • Varying levels of information and the embedding problem in contingent valuation: the case of Canadian wilderness Macdonald, Heather; McKenney, Daniel // Canadian Journal of Forest Research;Jul1996, Vol. 26 Issue 7, p1295 

    No abstract available.

  • European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets. Alfnes, Frode; Rickertsen, Kyrre // American Journal of Agricultural Economics;May2003, Vol. 85 Issue 2, p396 

    Consumers' willingness to pay for Irish, Norwegian, U.S. hormone-free, and U.S. hormone-treated beef was studied in an experimental auction market. We ran four simultaneous second-price auctions to elicit efficiently the complete distribution of willingness to pay differences among our four...

  • Editor's Introduction. Zwass, Vladimir // International Journal of Electronic Commerce;Summer2010, Vol. 14 Issue 4, p5 

    The article discusses various reports published within the issue, including one on the auction mechanism that combines the traditional auction with dynamic buy-it-now prices, one on role of market intermediaries, and one on effectiveness of auction models with respect to eliciting bidders'...

  • Willingness To Pay. Gafni, Amiram // PharmacoEconomics;1998, Vol. 14 Issue 5, p465 

    Despite renewed enthusiasm for the use of willingness to pay (WTP) in healthcare applications, there are still a lot of objections, resentment and scepticism regarding the desirability and feasibility of this technique. Objections can be classified into different categories: e.g. theoretical,...

  • Technology's great. So Why are we less willing to pay for it? Sutherland, Rory // Campaign;2/25/2011, Issue 8, p22 

    In this article, the author discusses the decline of consumers' willingness to pay for rapidly improving technology.

  • House prices up 9% year-on-year. Thomas, Paul // Mortgage Strategy (Online Edition);12/8/2015, p1 

    The article reports that house prices in the three months to November 2015 were 9 per cent up on the same period last year.

  • The Benefits of Bargaining with Your Customers. Shipilov, Andrew // Harvard Business Review Digital Articles;7/16/2014, p2 

    The author points out some lessons learned about bargaining and buyers' willingness to pay from a shopping experience in the Middle East.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics