TITLE

Change and continuity

AUTHOR(S)
Mitchell, Alan
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for marketers to adapt changes in the global market. Impact of economic downturn on the earnings of various companies; Creation of effective marketing strategies; Level of competitive advantage.
ACCESSION #
9835556

 

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