TITLE

Blowing hot and cold in the retail sector

PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the advertising campaigns of various firms in Great Britain. Costs of promotion of Honda Accord automobile; Criticisms of the press people on the marketing concept of Wieden & Kennedy company; Television rates.
ACCESSION #
9835552

 

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