TITLE

What's in a number?

PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the number of British families receiving direct mail addresses from deceased family members and friends. Messages; Refusal of the client to purchase products from the company.
ACCESSION #
9835544

 

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