May 2003
Brand Strategy;May2003, Issue 171, p36
Trade Publication
Provides information on the needs and desires of the different types of consumers in Great Britain. Number of British people using branded items; Way of living of the social strivers; Product preferences of the conservative individuals.


Related Articles

  • Brands will pay the price of ignoring discounters. Mitchell, Alan // Marketing Week;5/16/2002, Vol. 25 Issue 20, p38 

    Focuses on the brand preferences of the consumers in Great Britain. Decline of risk in buying substandard items; Enhancement of brand premiums.

  • PRODUCT CLASS EXPERIENCE, DIMENSIONALITY AND RELIABILITY: THEIR RELATIONSHIP IN A NONMETRIC SCALING STUDY. Ryans, Adrian B.; Deutscher, Terry // Advances in Consumer Research;1975, Vol. 2 Issue 1, p285 

    A method of estimating the number of dimensions a subject uses in making interbrand comparisons is presented. Using data from an experimental study on an inexpensive consumer durable, the relationship between an individual's product class experience and the number of dimensions used is examined....

  • THE MODERATING EFFECT OF PRODUCT KNOWLEDGE ON MULTI-ATTRIBUTE ATTITUDE MODEL PREDICTIONS. Oliver, Richard L. // Advances in Consumer Research;1975, Vol. 2 Issue 1, p295 

    The effect of product familiarity on instrumentality model predictions was assessed by adding "don't know" (DK) alternatives to the attribute instrumentality set of a new product attitude study. Subjects were classified into subsamples based on the number of DK responses and predictor-criterion...

  • IDEAL POINT VERSUS ATTRIBUTE MODELS OF BRAND PREFERENCE: A COMPARISON OF PREDICTIVE VALIDITY. Dubois, Bernard // Advances in Consumer Research;1975, Vol. 2 Issue 1, p321 

    This paper reports and discusses the results of a comparative analysis of the predictive Dower of three classes of brand preference models (ideal point models, attribute models, and integrative models) in relation to an educational service. Results obtained at the group and individual levels...

  • WHAT DO CUSTOMERS KNOW ABOUT FAMILIAR PRODUCTS? Russo, J. Edward; Johnson, Eric J. // Advances in Consumer Research;1980, Vol. 7 Issue 1, p417 

    Twelve consumer subjects recalled their knowledge about familiar products. Their knowledge statements were classified according to a new, theory-based taxonomy of product knowledge. The analysis revealed: (1) a majority of brand-attribute values, the lowest knowledge category; (2) a predominance...

  • Modeling Multiple Category Brand Preference with Household Basket Data. Russell, Gary J.; Kamakura, Wagner A. // Journal of Retailing;Winter97, Vol. 73 Issue 4, p439 

    Exploits the information in long-run basket summary data to segment consumers with respect to brand preferences. How the approach provides insights into the competitive structure of brands within each product category; Identification of potential synergies across product categories; Application...

  • Measuring Consumer, Nonlinear Brand Choice Response to Price. Abe, Makoto // Journal of Retailing;Winter98, Vol. 74 Issue 4, p541 

    Provides information on a study which demonstrated a simplified means for detecting the possible presence of nonlinearities in consumer response by means of a unique, nonparametric method. Review of related studies; Description of the model; Illustration of the nonparametric multinomial logit...

  • Evoked set: Myth or reality? Petrof, John V.; Daghfous, Naoufel // Business Horizons;May/Jun96, Vol. 39 Issue 3, p72 

    Focuses on a 1986 study by Brisoux, Cheron and Fernet which listed specific actions managers can take to ensure that brands in mental sets are transferred to the evoked one. Evoked set concept's basis on the presumption that the consumer does not consider every brand in a product category...

  • Buying loyalty works.  // Management;Apr96, Vol. 43 Issue 3, p17 

    Reports on the survey conducted by Research International concerning the product brand loyalty of New Zealanders. Consumers' preference for brand name products which support sports and arts; Influence of advertising; Significance of the survey result.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics