TITLE

SOCIAL SEGMENTATION BY NEES AND DESIRES

PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the needs and desires of the different types of consumers in Great Britain. Number of British people using branded items; Way of living of the social strivers; Product preferences of the conservative individuals.
ACCESSION #
9835531

 

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