TITLE

Bellwether blessings and curses

PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of economic downturn on the earnings of various advertising firms in Great Britain. Need of revising the total marketing budget of the company; Creation of effective marketing strategies; Maintenance of good relationship with the customers.
ACCESSION #
9835527

 

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