Marketers prefer traditional methods to interactivity

May 2003
Brand Strategy;May2003, Issue 171, p35
Trade Publication
Focuses on the efforts of several marketers to use interactive television campaign strategy in promoting various products in Great Britain. Way of connecting to the customers; Level of competitive advantage; Expansion of market share.


Related Articles

  • Should commercial TV market itself as a medium? Reid, Alasdair // Campaign;10/19/2001, Issue 42, p10 

    Presents views of marketing executives on the dominance of interactive television (ITV) over television marketing in Great Britain. Stance of chief executive officer of Initiative Media, Jerry Hill on interactive television; Image problem of ITV claimed by Channel 4 commercial director Andy...

  • GADFLY.  // New Media Age;11/6/2003, p43 

    Presents an update on Web sites and interactive TV (ITV) as of November 2003. Review of the True Greats Web site for Footballers Reunited; Information on the promotion of ITV services using the ITV digital monkey.

  • Digital TV puts DM into sharper focus. Reynolds, Emma // Marketing (00253650);3/9/2000, p55 

    Focuses on direct marketing (DM) practitioners' anticipation of the business opportunities arising from digital interactive television in Great Britain. One-to-one communication; Data capture skills; DM agencies' efforts to establish dedicated interactive television arms.

  • KFC's high-tone ads defy older customers' hearing.  // Nation's Restaurant News;4/30/2007, Vol. 41 Issue 18, p19 

    The article reports on the promotion of an item called the Boneless Variety Bucket from Kentucky Fried Chicken Corp. in Kentucky. It contains crispy chicken strips, honey barbecue wings and popcorn chicken. Along with the promotion is an interactive television advertisements containing a...

  • Volvo takes S60 D5 model online.  // New Media Age;4/29/2004, p10 

    The article reports on the advertising campaign launched by Volvo in April 2004. Volvo has launched its online advertising campaign, promoting its S60 D5 model with an online IQ test running across prominent motoring enthusiast Web sites. The IQ test campaign, devised by Volvo Cars' UK...

  • Nintendo puts £5m into DS pre-launch activity. Carter, Ben // Marketing (00253650);2/23/2005, p6 

    The article reports that Nintendo Co. Ltd. is to embark on its biggest Great Britain's marketing campaign with a $5m promotion to build awareness of the forthcoming launch of its DS handheld games device. Analysts believe the launch will be crucial if Nintendo is to safeguard its dominance in...

  • Hytner heralds 'new era for ITV' Wilkinson, Amanda // Marketing Week;10/11/2001, Vol. 24 Issue 35, p12 

    Reports the launching of two initiatives in a bid to put listening and effective communication by marketing director Jim Hytner. Consideration of the content and brand of interactive television; Operation of the 2002 onwards; Examination on the trading relationship and brand relationship.

  • How to develop a general biology course for interactive television. Rogers, Bill // American Biology Teacher (National Association of Biology Teache;Sep97, Vol. 59 Issue 7, p420 

    Gives instructions for the development of a biology course for interactive television. Information on the formats and design of the course; Examination of copyright issues; Benefits of interactive television in education.

  • Which superhighway is it? GF // Broadcasting & Cable;11/8/93, Vol. 123 Issue 45, p44 

    Reports on the pessimistic view of cable industry's research consortium Cable-Labs regarding the potential of interactive cable. Lack of subscriber interest for the services; Change in the cost of building fiber systems and their reliability to improve video delivery.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics