TITLE

Marketers prefer traditional methods to interactivity

PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of several marketers to use interactive television campaign strategy in promoting various products in Great Britain. Way of connecting to the customers; Level of competitive advantage; Expansion of market share.
ACCESSION #
9835526

 

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