TITLE

Look before you leap

AUTHOR(S)
Schmetterer, Bob
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips on advertising and marketing. Reduction of casualty rates; Selection of creative designers; Elimination of warring authorities.
ACCESSION #
9835304

 

Related Articles

  • Swings and roundabouts. Goff, Clare // Design Week;5/11/2006, Vol. 21 Issue 19, p9 

    The article reports on the mixed impact of the weakening the advertising industry on the design sector in Great Britain. Some key branding consultancies are enjoying a buoyant period while other looking overseas for work as British design projects are put on hold. It is difficult to generalized...

  • BTA to drop its 'UK OK' ad strategy as travellers return.  // Marketing (00253650);3/28/2002, p3 

    Reports the plan of British Tourist Authority (BTA) to drop the 'UK OK' advertising strategy. Criticism on advertising strategy used by BTA; Objective of the 'UK OK' advertising.

  • Design shops grow strategic influence. Buxton, Pamela // Marketing (00253650);6/14/2001, p35 

    Focuses on developments related to design agencies in Great Britain as of June 14, 2001. Increase in importance of design agencies in marketing and advertising; Focus on the top 30 design agencies in the country; Factors affecting design agencies' business operations.

  • Designers on Demand At All Types of Agencies. Solman, Gregory // Adweek;3/10/2008, Vol. 49 Issue 8, p6 

    This article reports on the growing emphasis on design in product marketing and advertising, as well as the increasing demand for skilled designers. The article discusses changes in the advertising industry and why companies are looking for more designers with experience, as well as technical...

  • Direct choice: VSO. Dixon, Lu // Marketing (00253650);7/7/2004, p11 

    When the author make the effort to look at Tube cards, what strikes me most is just how appalling they are, poor ideas, bad art direction, and hideous copy. So when she caught sight of the VSO direct response ad recently, she nearly fell to her knees and wept tears of gratitude. Words,...

  • ASA slams Newspaper Marketing Agency over 'stiletto' campaign.  // Marketing Week;12/2/2004, Vol. 27 Issue 49, p8 

    The article informs that the Newspaper Marketing Agency, the marketing body for the newspaper industry, has had its wrists slapped by the Advertising Standards Authority for the third time in just over two months. The ASA has upheld 81 complaints against its press ad featuring a black stiletto...

  • ASA rejects complaints about Hip ads. Anker, Guy // Money Marketing;4/19/2007, p2 

    The article reports on the rejection by the Advertising Standards Authority (ASA) in Great Britain of the complaints against controversial government home information pack marketing. The agency has received four complaints about radio and press advertisements but did not proceed with any of them...

  • P&G 'Ainsley Harriott' cleaner ad faces curb.  // Marketing Week;4/21/2005, Vol. 28 Issue 16, p10 

    Reports on the complaints received by the Advertising Standards Authority (ASA) on several advertisements in Great Britain. Complaint on the advertisement with celebrity chef Ainsley Harriot using the Proctor & Gamble spray to clean the oven and hob; Rejection by ASA on the complaint against...

  • Jacob's Creek escapes rap by watchdog.  // Marketing Week;3/13/2003, Vol. 26 Issue 11, p8 

    Reports that the Advertising Standards Authority has rejected complaints that a poster for wine brand Jacob's Greek which carries the strapline Group Therapy trivializes the treatment of problem drinkers in Great Britain. Possibility of the complaint to be upheld if the Committee of Advertising...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics