TITLE

Premium comfort and style

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of economic downturn on the business performance of companies selling luxury products in Great Britain. Analysis on the revenue growth of Gucci NV; Effects of terrorism on the earnings of Pierre Cardin company; Level of competitive advantage. INSET: KEY LEARNINGS.
ACCESSION #
9835297

 

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