KFC: the real meal soul food

Mortimer, Ruth
May 2003
Brand Strategy;May2003, Issue 171, p24
Trade Publication
Assesses the popularity of KFC Corp. in the global market. Analysis on the revenue growth of the company; Concept on the advertising campaign of the firm; Level of competitive advantage.


Related Articles

  • JAMES O'REILLY. Hein, Kenneth // Brandweek;4/17/2006, Vol. 47 Issue 16, p38 

    The article profiles James O'Reilly, vice president of national marketing at KFC. He oversaw the Chicken Capital USA campaign in the U.S. in 2005 which helped the chain launch the 99-cent Snacker and increased sales by 6%. O'Reilly believes that success requires people to be more insightful, to...

  • PAN.  // B&T Magazine;1/22/2010, Vol. 60 Issue 2708, p43 

    The article discusses the commercial of KFC, a fast food chain, related to cricket.

  • 'Phone Call'. Takaki, Millie // SHOOT;6/21/2002, Vol. 43 Issue 25, p11 

    Focuses on the advertising campaign for Kentucky Fried Chicken Corp. by Ogilvy & Mather agency in London, England. Concept and plot of the spot; Members of the creative team at Ogilvy & Mather agency; Selection of the creative director for the television commercial.

  • Good week Bad week.  // Caterer & Hotelkeeper;5/19/2005, Vol. 194 Issue 4375, p23 

    Covers issues related to the hospitality industry in Great Britain as of May 2005. Profits generated by Whitbread in the first year of its CEO Alan Parker; Decline in sales of tea; Status of the advertising campaign of KFC for its Zinger Chicken Salad.

  • Innovation, 3; Idiocy, 3. Spethmann, Betsy // Promo;Mar2007, Vol. 20 Issue 4, p64 

    The article highlights the result of Robinson & Maites Inc.'s "Weirdest Marketing Programs" poll, which lists ten campaigns that one can get to vote or comment on as either innovation or idiocy in the U.S. Winners for innovation include White Plains' "way too big water bill," while for idiocy...

  • Y&R shifts KFC's focus. Lenihan, Rob // Adweek Western Edition;03/23/98, Vol. 48 Issue 12, p34 

    Provides information on the advertising campaign of Young & Rubicam company for KFC, a restaurant company. Features of the advertisements; Budget for the campaign.

  • KFC rolls out latest branding ads. Mutel, Glen // Campaign;3/7/2003, Issue 10, p7 

    Reports on the start of campaign 'got chicken, got soul' by KFC with television advertisements created by Bartle Bogle Hegarty. Theme behind the advertisements; Promotion of KFC's improved burger by one advertisement; Targets for the advertisements; Producers and directors for advertisements;...

  • KFC takes on McDonald's with coffee ads. Reynolds, John // Marketing (00253650);11/2/2011, p3 

    The article reports on the move of Kentucky Fried Chicken Corp. to launch its advertising campaign and promote its espresso products as it competes with McDonald's Corp. success in the coffee market in Great Britain.

  • CHICKEN RUN? Sampey, Kathleen; Sperber, Bob // Brandweek;11/4/2002, Vol. 43 Issue 40, p3 

    Reports on the move of KFC to solicit creative concepts from advertising agency BBDO. Information on the advertising campaign of KFC; Sales of KFC for the third quarter of 2002.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics