TITLE

KFC: the real meal soul food

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the popularity of KFC Corp. in the global market. Analysis on the revenue growth of the company; Concept on the advertising campaign of the firm; Level of competitive advantage.
ACCESSION #
9835267

 

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