TITLE

It's a university challenge

AUTHOR(S)
Lewis, Elen
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of branding in various colleges and universities in Great Britain. Assessment on the quality of education; Level of competitive advantage; Awareness on the credibility of the school. INSET: KEY LEARNINGS.
ACCESSION #
9835248

 

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