TITLE

A strategy that's bearing fruit

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of corporate social responsibility in boosting the image of Chiquita company. Creation of customer awareness program; Improvement of work environment; Expansion of marketing promotions. INSET: KEY LEARNINGS.
ACCESSION #
9835190

 

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