TITLE

Shermington makes brave moves with added value

AUTHOR(S)
Lewis, Elen
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Mark Sherrington, global marketing director of SABMiller PLC. Career history; Views on product positioning; Educational background.
ACCESSION #
9835188

 

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