TITLE

Marketing chief executives

AUTHOR(S)
Perry, Michael
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the availability of marketing executives in top-rated companies in Great Britain. Assessment on the performance and skills of the sales personnel; Ability of the marketers to manage complexity; Level of creativity.
ACCESSION #
9835104

 

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