TITLE

Is marketing in safe hands?

AUTHOR(S)
McDonald, Malcolm
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the history of marketing. Creation of different business strategies; Awareness on the needs of the consumers; Level of competitive advantage.
ACCESSION #
9835012

 

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