TITLE

In the picuture: How brands are muscling in on content

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the characteristics of entertainment editorial content. Comparison between traditional and modern advertising; Way of catching the attention of the consumers; Sponsorship of various companies on sports activities; Awareness on the needs of the consumers.
ACCESSION #
9834949

 

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