In the picuture: How brands are muscling in on content

Mortimer, Ruth
May 2003
Brand Strategy;May2003, Issue 171, p10
Trade Publication
Provides information on the characteristics of entertainment editorial content. Comparison between traditional and modern advertising; Way of catching the attention of the consumers; Sponsorship of various companies on sports activities; Awareness on the needs of the consumers.


Related Articles

  • That's Entertainment! Hruby, Patrick; Fisher, Eric // Insight on the News;05/07/2001, Vol. 17 Issue 17, p28 

    Focuses on in-game entertainment during sporting events in the United States. Cost of producing pregame shows; Features of an in-game entertainment; Disadvantages of in-game gimmicks.

  • KEITH CRAIN: Nearly 1,000 days, and counting down.  // Crain's Detroit Business;8/26/2002, Vol. 18 Issue 34, p8 

    Comments on the opportunities to host the 40th Super Bowl in Detroit, Michigan. Attendance of sports spectators; Promotion for the tourism industry; Publicity from the mass media.

  • Toshiba Classic Special Events.  // Orange County Business Journal;2/14/2011, Vol. 34 Issue 7, pA18 

    The article presents information on the Toshiba Classic Championship events.

  • Supporting the arts will 'jumpstart revitalization' Conover, William James // Business Journal Serving Fresno & the Central San Joaquin Valley;8/30/2002, Issue 322975, p41 

    Discusses the importance of sports and arts in Fresno, California. Entertainment provided by sports teams to the residents; Essence of artists in the nightlife and culture of a city; Contribution of arts and sports in the beautification of the downtown.

  • More photo memories from 2007.  // Burnet Bulletin (Texas);1/2/2008, Vol. 136 Issue 1, p8B 

    Several photographs depicting the notable 2007 sports events in Burnet, Texas in are presented.

  • Art Class.  // Print;Nov/Dec99, Vol. 53 Issue 6, p104 

    Focuses on the convergence of entertainment events and sports through fine arts to promote a product or services. What art confers.

  • ENTERTAINMENT BRIEFS.  // St. Charles Journal;6/13/2012, Vol. 47 Issue 24, pB5 

    A calendar of June to August 2012 sports and entertainment events in St. Charles and St. Peters, Missouri is presented including the appearance of the 811 Damage Prevention Bike team at the River City Rascals baseball game and summer camps for kids from the Make Believe Theatre and Arts Centre.

  • Ultimate fun at Ulimate Sports Bar Detroit. Anderson, Puakea Olaisha // Michigan Citizen;11/25/2012, Vol. 35 Issue 3, pA8 

    The article offers information on the event held at the Ultimate Sports Bar located in Detroit, Michigan on November 18, 2012 with Top Flyte Entertainment group as the highlight of the event.

  • SPORTS BRIEFS.  // Bay Area Reporter;9/18/2008, Vol. 38 Issue 38, p14 

    The article offers news briefs related to sports.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics