TITLE

Cutting through the clutter

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of the marketing director in ensuring product acceptability in the market. Type of advertising and promotions; Assessment on the quality of the product; Way of responding to the feedbacks of the consumers.
ACCESSION #
9834877

 

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