Mortimer, Ruth
May 2003
Brand Strategy;May2003, Issue 171, p8
Trade Publication
Focuses on the business performance of the Daily Mirror publishing firm in Great Britain. Criticisms of the readers on various issues of the newspaper; Effects of price-cutting on the profitability of the company; Level of competitive advantage.


Related Articles

  • OFF CENTER. Mantica, Ana // Editor & Publisher;2/11/2002, Vol. 135 Issue 6, p33 

    Focuses on the efforts of News Editor Chris Iott to continue the publication of The Daily Telegram during the Great Midwest Ice Storm in January 2002. Relocation of operations at the home of Iott; Delivery of the newspapers to subscribers; Intention of ensuring revenue after the storm.

  • Share Production Knowledge Across Departments. Smith, Dedra // Folio: The Magazine for Magazine Management;04/01/2000, Vol. 29 Issue 4, p82 

    Presents tips on how publishing companies can improve their production and efficiency. Sharing of production knowledge across departments; Inclusion of editorials, circulation and advertising sales in the production basics; Ensuring that the production department have the authority necessary to...

  • You're in the Army now. Fitzgerald, Mark // Editor & Publisher;10/09/2000, Vol. 133 Issue 41, p27 

    Compares the style of management in the newspaper industry with the military and hospital operations in the United States. Advantages of the style of operation in businesses; Effect of the style of management on readership; Comparison between defensive and constructive cultures.

  • All in the family. Pollack, Joe // St. Louis Journalism Review;Oct2005, Vol. 35 Issue 280, p4 

    This article focuses on the trends and developments in the personnel management of the "St. Louis Post-Dispatch" in St. Louis, Missouri. Shawn Candela, the newspaper's news and business designer, has immediately resigned without citing any reasons. Furthermore, it was announced that Joseph...

  • REVISITING CANADIAN HISTORY. Stewart, W. // Public Management (00333611);Sep2014, Vol. 96 Issue 8, p27 

    No abstract available.

  • REPORTS. G. C. // Columbia Journalism Review;Mar/Apr1978, Vol. 16 Issue 6, p79 

    The article provides an overview of The Newspaper Business, a series of articles by William H. Jones and Laird Anderson, published in The Washington Post beginning July 24, 1977. The twelve-part series on press concentration that ran in The Washington Post's business and finance section has been...

  • The new social contract between employers and employees. Lawrence Jr., David // Employee Benefits Journal;Mar1994, Vol. 19 Issue 1, p21 

    Discusses the implications on benefits of the social contract between employers and employees in the United States. Importance of pluralism in staff and management in business enterprises; Factors to consider in decision making; Case of the newspaper industry in Miami, Florida; Effect of...

  • 'There was never a Wapping-style dispute because we chose to negotiate with all the unions. The process puts the onus on management to consult and that's not a bad thing because too often decisions are made on an ad hoc basis' Larkin, Jim // Printing World;10/7/2002, Vol. 280 Issue 1, p27 

    Discusses how the 'Irish Time' newspaper minimized cost and confrontation when it moved its print works from its traditional city center home into a purpose built factory in Citywest Business Park, in Dublin, Ireland. Negotiation with the unions regarding job cuts and payments; Compensation for...

  • PRICING IN A DOWNTURN.  // Management Today;Apr2009, p14 

    The article offers information on the management of pricing in an economic downturn in Great Britain. It mentions that price will reflect the value of what is being offered, thus indiscriminate discounts may seem like a cheap commodity. It notes that luring people with incentives such as free...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics