TITLE

BRAND MOT

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business performance of the Daily Mirror publishing firm in Great Britain. Criticisms of the readers on various issues of the newspaper; Effects of price-cutting on the profitability of the company; Level of competitive advantage.
ACCESSION #
9834825

 

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