TITLE

If I could get my hands on the National Health Service. .

AUTHOR(S)
Salmon, Clare
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of the British National Health Service in controlling product quality. Concerns over health care protection; Creation of advertising standards; Awareness on the nature of trade offs made between firms.
ACCESSION #
9833126

 

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