TITLE

Teamwork is the best brand strategy

AUTHOR(S)
Cleaver, Chris
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of teamwork in improving the image of the company. Difference between brand strategy and branding; Level of creativity; Factors influencing the development of the performance of the employees.
ACCESSION #
9831353

 

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